Guide exploration

For my research I scoured my city for every free Richmond Guide I could find. There are also a few Vancouver guides that mention Richmond and are always distributed there, I will be including them in my research. 

Looking at these guides has given me a good idea of what's here and what's missing. I must admit there has been a major improvement in The Richmond tourist boards free guides compared to last year. The content has doubles and some design considerations where actually put into their work. So my hat goes off to them for noticing how terrible it was. 

They have clearly made and attempt to appeal to the younger generation with designs and putting a little more emphasis on entertainment. But I still think the guides are week and boring for my demographic. 

The private guides like; Where and Visitors choice, have always had nicer design, layout and content. But they are still talking to the goodie goodies that want to do boring things like go hiking and look at native art. These guides have a responsibility to stay neutral and not stick out too much. They all have a broad target audience and they have brands and cities to represent. 

This is how my guide would differ. I have the freedom to say and do what ever I want. Their are no corporate or government rules I need to adhere to. Unleash a creative mind on a city, what fun. 

Please try not to fall asleep while viewing these guides.